District Schedule:Normal
The ASD20 Brand

The Academy District 20 Logo

Our logo is vitally important to the brand. It acts as a signature, an identifier, and a stamp of quality. Every element in the logo possess specific meaning and embodies the unique attributes of our district.


  • Do not change the logo colors.
  • Do not distort the logo in any way.
  • Do not place the logo too close to other design elements.
  • Do not add graphics to the logo.
  • Do not substitute another font in the logo.
  • Do not tilt or angle the logo.
  • Do not use the symbol (design element) separately from the wordmark (our name).
  • Do not add special effects to the logo (i.e. drop-shadows or outlines).
  • Do not use the logo as a decorative element behind text.


Beyond the logo, color is the most recognizable aspect of our brand’s identity. Our brand colors, and their codes, are listed below. Please provide this color info to any outside print vendor.


CMYK 100 85 5 22

RGB 23 49 103

PANTONE Cool Grey 6 C

CMYK 36 29 28 0

RGB 167 168 169

The primary version of our logo is two-color: blue and gray. However, there may be instances when the logo can be used as one-color or reversed out in white.

One-Color Option (Blue) — Sometimes a one-color version of the logo helps with readability. When that is the case, it is acceptable to use an all-blue version.

Reversed Option — When the logo needs to be placed on a dark background, it is acceptable to use a reversed (white) version of the logo.


Most often you will need either a .png or .eps version of the logo.

  • .eps is scalable, it is a very large file so it is appropriate for things like large banners.
  • .png file type can have a transparent background, making it ideal for most web applications.

See the table for more examples of ideal uses for each file type. 


​Example Project​.EPS​.JPG​.PNG
​Banners, posters, ads, signs, etc.​X
​Water bottles, mugs, pencils, t-shirts, tablecloths, etc.​X
​Word Documents​X​X
​Transparent Background​X
​External websites​X​X


If you need other versions of the logo, or have questions, please contact the Department for Communication (socialmedia@asd20.org)

 ASD20 Horizontal Logo w/ Tag Line


 ASD20 Stacked Logo w/Tag Line



 ASD20 Horizontal Logo w/o Tag Line


 ASD20 Stacked Logo w/o Tag Line